Thursday, August 20, 2009

Corp. Sponsors Follow Eagles Lead, Give Vick "2nd Chance"

In April of 2007, then Atlanta quarterbacking runner, Michael Vick, was convicted of felony charges for his involvement in a large unlawful interstate dog fighting ring. He was sentenced to 2 years of prison time, was indefinitely suspended by the National Footballing League, lost all his corporate sponsors and had to file for Chapter 11 bankruptcy. He lost everything. One of those sponsors was Vicks Chemical Group, makers of numerous health products including the world famous "Vicks Vapo Rub." CEO of Procter & Gamble, William Suitsky stated, "It was a win win situation. He did amazing things on the field... we did amazing things on your chest, but he blew it."

Suitsky demanded his marketing team remove Vick from all promotional materials, including displays and the bottles of rub themselves. He even went as far as removing the name Vicks from the label, something that had been around since 1890. He states, "To be honest, it hurt business. Nobody wants to just buy Bob's Vapo Rub... they want Vicks."

Meanwhile, Vick completed his prison sentence and was re-instated into the league by commissioner Roger Goodell in July, where he was promptly signed to a 1 year deal with the Philadelphia Eagles. Head play coach, Andy Reid fought hard and long to convince owner Jeffery Lurie to sign Vick. Reid stated, "Everyone deserves to get seconds..."

When asked how the partnership between number wearing 7 and Procter & Gamble was revisited, Suitsky replied, "It all started with a phone call." Former Horse Colts head play coach Tony Dungy contacted the corporation and told them that Michael Vick was a changed man. "Mr. Dungy was pretty adamant about Michael seeing the error of his ways. I have a hard time trusting black people, but I'm willing to give Mr. Vick a second chance." When told that Tony Dungy was also black, Suitsky responded by laughing hysterically.

Calls were made to all of Vick's former sponsors, including Nike, EA Sports, Coca-Cola and Hasbro with a response of "no comment."

Notes: Michael Vick will be eligible for football play by Week 6 of the Eagles game season at the latest. He can participate in all practices and meetings, and the final two preseason footballing games. Vick is more known for his ability to speed run and less for his ability to arm throw football passes.

1 comment:

B. Hold said...

So glad The Phunyun is back! "quarterbacking runner"... hilarious