Thursday, August 21, 2008

BREAKING: Among Ads For Transvestite Sex & Condos, Philadelphia Weekly Has 17 Pages Of Content

In a move that may mark a change in the Philadelphia alternative-weekly scene, Philadelphia Weekly, one of the two alt-weekly newspapers distributed in the Philadelphia area, set a record with their latest issue by placing 17 pages of original content in the 88 page paper.

PW editor Tim Whitaker says the 19 percent of original content in their latest issue is simply a one-time error, and does not mark a change in editorial style for the publication.

"We try to really keep the original content down to about 10 to 15 percent for each issue, but we had a couple of problems this week with our sex ... I mean 'adult' ads not making it by deadline," said Whitaker. "I really want to apologize to anyone who was looking for more 'T/S,' 'entertainment' or 'massage' ads."

Brian Howard, editor-in-chief of the Philadelphia City Paper said he's taking PW's move as an act of war.

"There has really always been an unwritten rule in this city that you filled your paper with ads for bars, and adult phone lines, and Asian massage parlors and maybe one or two feature stories that ran three pages," said Howard. "But to have your paper with 19 percent original content, that's absurd, they've really thrown down the gauntlet."

However local readers didn't seem to notice much of a difference in the additional content of Philadelphia Weekly. 16-year-old Josh Mayo said he doesn't even pick up PW to read any of the ads.

"Me and my sister have to share a computer, so it's kinda hard for me to get spank material," he said. "So, usually I just take the adult section in the bathroom and have at it, so I don't care about articles and stuff.

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