Tuesday, August 26, 2008

WYSP Changes Formats, Attracting Much Sought-After "White Trash" Demographic

Radio listeners were in for some changes yesterday morning when they turned their dials to WYSP (94.1 FM) and heard bands like Foghat and The Scorpions on their way into work. The change of formats, to what YSP is calling "The Rock You Grew Up With," targets the much sought-after "white trash" market.

WYSP, which is owned by CBS Radio, believes their format change will strike a blow to similarly formatted stations in the Philadelphia area, and seems to be setting their sights on long-time owner of the white-trash radio population, WMMR (93.3 FM).

"We're going to rip the heart out of WMMR," said YSP operations manager Andy Bloom. "If you've got a 1977 El Camino with the transmission ripped out on your front lawn, if you wear shorts in the winter to show off your sweet calf tattoo, if you have a tv sitting on top of your tv ... you might be a YSP listener."

Local residents had mixed reactions to the format change. Mike Belkin of Linwood, Delaware County, said the change is just what he's been looking for.

"Finally there's a place where I can hear Lynyrd Skynrd, Def Leppard and Metallica without changing stations," said Belkin. "My girlfriend's going to love it too. So will my ex-wife, and mothers of my five kids.

But local hipster Stephan Idaips said this is just more of the same from Philadelphia radio.

"Once again there's nowhere for me to listen to the music I want to hear," said Idaips. "Where am I going to hear The Creaky Boards, or VCR-legs or Wolfman Weekday? You don't even know what I'm talking about, do you?"

The Phunyun archives show this latest format change is the 89th change for the WYSP in the last decade.

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